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I help online entrepreneurs (like YOU!) launch and relaunch digital products and podcasts to reach more people, grow their audience and become the go-to geniuses in their industry
One of the biggest myths at the moment is that there are too many digital courses. It's too saturated. And I will touch on that in a second because no, I actually don't believe that there are too many digital courses. I will also look at why you don't need to be an expert to create a digital course because that's another one that everyone seems to think is if you're not an expert in your topic, if you're not the person who knows absolutely everything about your topic, then you aren't qualified to create a digital course about it. And lastly, I'll wrap up with why your first digital course doesn't need to be a big comprehensive course.
Look at the first big thing that people have been worrying about lately, and that is that there are too many digital courses out there. The industry is saturated. Everyone's launching them. And yeah, a lot of people have launched digital courses in the last year, probably the last two years. I've definitely seen a huge uptick in it. We can see it as well with Digital Course Academy. Last year I think was Amy's biggest round that she'd ever had, so it's a huge increase in people launching digital courses. Do I think it's a trend? Do I think it's a fad? Maybe it's a trend, but I don't think it's a fad. Yes, it's trending upwards, but I think it's here to stay. And let me explain it like this. When we say there are too many courses, it's saturated, that's a little bit like saying there are too many books or there are too many coaches.
The course, it's not about a course. It's about the transformation that your course provides. And yes, there's a lot of books out there. There's a lot of coaches out there. But as long as those books and those coaches and those courses are still providing transformations that people want, then there's not too many of them. The problem is that there are a lot of subpar ones. That's the problem. And it's the same with books and coaches and basically everything. There's always going to be a lot of subpar ones that give the rest a not so favourable name. So hopefully that covers off on the worry that there are too many digital courses out there, especially if you're in an industry like marketing or the broader business space. Yes, there are a lot, but that doesn't mean that there isn't any opportunity out there for you.
The second thing I wanted to touch on today is you don't have to be an expert to create a digital course. This is probably one of the biggest things that come up. Every year I survey my audience, I survey my email list and pretty much, I think it's about 50% of people who are thinking of creating a digital course or digital product of some sort. They reply saying the reason they haven't done it is that they're waiting to know more yet or they're waiting to be more of an expert, or they're worried what other people in the industry will say because they're not the expert or somebody else in my industry knows more than me. This is at least half of the people who fill out my survey say that. So they're waiting for somebody to basically give them a piece of paper and be like, “Hey, you're an expert. You can go out and teach people now.”
But that never happens. And it's kind of sad because there are so many people with amazing knowledge in their heads who don't realize just how much they know, who don't realize how small they are and how much they can help people, even though they're not necessarily the expert in their field. We all, at some point, have felt that imposter syndrome of, “Who am I to be teaching this? What are people going to think about me? I don't know everything.” And that's cool. If you knew everything or if you thought you knew everything, that would be a big sign that you didn't know everything.
So the fact that you're questioning whether you're enough of an expert is actually a really good sign.
Okay, the last little thing I wanted to touch is that everyone thinks their first digital course has to be a big comprehensive course. They think it has to be a 12 week signature system and it has to deliver every single outcome that they deliver as a service. So, for example, if you were a marketer, you'd be thinking, “My first course has to be this 12 week program on how to set up a marketing strategy and executed it,” and run it in your business.
That's not true. Yes, you can do your first digital course as a big comprehensive course, but wow, it's overwhelming. If you've never created a digital course before, trying to cram everything you know into that first one, trying to put your entire signature system into that one first course, that's a lot of work and it can be done. It absolutely can be done.
I help online entrepreneurs just like you launch and relaunch their online courses, memberships, digital products and podcasts to reach more people, grow their audience and become the go-to geniuses in their industry