Bite-sized lessons in launching for entrepreneurs.
Your complete roadmap to creating a killer digital product launch.
I help online entrepreneurs (like YOU!) launch and relaunch digital products and podcasts to reach more people, grow their audience and become the go-to geniuses in their industry
Today, we're talking about feeling ready to launch your digital course, because everyone's waiting for that magical moment where the light bulb illuminates and the sun, the moon, and the stars align, and suddenly, they are ready to create that digital course. And it doesn't happen like this, unfortunately. I've been through it. I've also waited until I thought I would be ready to launch my digital course, and that moment never came. To you, it might feel a little bit now like researching more, waiting more, thinking more, planning more. These things might make you feel more ready, but in my experience, a lot of these things just end up being procrastination, and they slow you down from having that impact that you really want to have. You're never going to feel completely ready to do anything that is a growth thing in your life.
I talked to my friends who have kids and they say they never felt completely ready to have kids. Those of us who have started businesses, I don't know about you, but I never felt completely ready to start my business. I never felt completely ready to quit my job, but as soon as I made that decision and took that action, I figured it out. I landed on my feet, and I just made it work. And I know that you have that ability to do that as well.
After a certain point, planning just becomes procrastination. It becomes a substitute for taking action because it's less scary to plan than it is to take action on those goals and potentially risk failing. Failure is scary. Absolutely. Why would we want to take action when we can take fake action plan, and it feels like we're moving forward on those goals, and we get to tell ourselves that we're moving forward on those goals, even though we're not?
Here's a question for you. I really want you to think about this, and maybe if you want to journal on this or meditate on this, however you like to reflect on things, but I really want you to think. Is it more important that you wait until you're ready, or that you get out there and start impacting people?
There are a few different flavors of not feeling ready when it comes to creating a digital course. I'm going to run you through the three most common ones. “I need to know more first.” “I need a bigger audience first.” And “I'm not confident enough yet.” Those are the three ones that I have noticed come up over and over again with my audience.
This is a huge one. This is fear talking. It's fear trying to keep you safe, because if you know absolutely everything that you could possibly know about your topic, then nobody could ever call you a fraud or an imposter, or say that you don't know enough. The thing is that you're never going to know enough. You're never going to feel like you know enough, and you're never going to be done learning. You're never going to know absolutely everything you could possibly know. You will learn as you go.
And this has actually been one of the biggest benefits of creating digital courses for me, is it's really highlighted the knowledge gaps. It's forced me to take the knowledge out of my head and put it out onto digital paper, and outline what I know, and then figure out, “Okay, actually, I don't know enough about this particular topic. Let me go and read a book about it, so I can fill in that knowledge gap that I've got,” rather than this vague feeling of, “I just need to know more first.” Once you start to create that course, that's how you learn.
Another question for you to think about, is it more important that you know enough, or that you help people to achieve that particular outcome that you're helping them with? Remember, we're not trying to demonstrate how much we know, we're trying to help our students to get a result. The second flavor of, “I'm not ready yet,” is, “My audience isn't big enough yet.” Again, this is fear. This isn't about needing more followers or needing more subscribers. This is about being afraid that your launch isn't going to be big enough, that not enough people will buy, and that you're going to feel like you failed.
Another question here for you to reflect on, is it more important that you get more followers, so you can have a big launch, or is it more important that you get that product out there, so you can start to help people earlier, and then once that product's out there, build your audience so that the next time you launch it, because you don't just launch it once, get that product out there, so the next time you launch it, and you've got a bigger audience, the next time you launch it, you can have that bigger launch the second time round, and the third time round?
This one, I definitely felt this one. I always used to think I'm not a confident person, I'm an introvert, I can't put myself out there. And sometimes, I do still feel that, but I only started to build confidence when I started doing. You build confidence by doing. Think about driving. If you have a driving license and you drive a car, you probably didn't become a confident driver until you started driving, and until you became comfortable driving.
I still remember, after I got my license, and I could finally drive by myself, that first drive that I took my mom's car on, I definitely didn't feel confident, but now, I would say, “You know what? Yeah, I'm a pretty confident driver.” If I had waited until I felt confident to learn how to drive, I'd be still relying on my parents to drive me everywhere, which wouldn't work very well because they live across the ocean. You really need to start taking that action and start taking those baby steps to build that confidence. It's not just going to magically come to you.
I help online entrepreneurs just like you launch and relaunch their online courses, memberships, digital products and podcasts to reach more people, grow their audience and become the go-to geniuses in their industry