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Ask Steph: How can I increase my price when there are more affordable options available?
January 13, 2023
Today I'm answering a question from a listener wanting to increase the price of her offer in a market saturated with more affordable options. She is worried about the perception of this price increase given the outcome promises are similar to her competitors even though her offer promotes a different learning method. In this episode, I am sharing my strategy to overcome this objection.
– How highlighting the benefits of your approach versus the uniqueness of your offer is far more important
– Why focusing on social proof that praises your method can establish confidence in your offer
– The benefit of communicating value through increasing your price and reaching serious buyers