Today I'm coaching Jess Greene who is a business consultant as well as a bikini bodybuilder. Jess' vision is to work with clients to prioritise health and well-being whilst achieving their business goals. With two such different audiences, she is struggling to resonate with both and maintain an engaged audience in the lead-up to her launch.
In this episode we chat about:
– The power of letting go and intentionally focusing on engaging with your ideal audience
– How leveraging through your current audience can promote growth
– Why highlighting your unique story can give you kudos against your competitors and resonate with your ideal customer
– Implementing strategies to convert warm leads and the benefit of creating a nurturing funnel
