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I help online entrepreneurs (like YOU!) launch and relaunch digital products and podcasts to reach more people, grow their audience and become the go-to geniuses in their industry
Hi, I'm Steph
Ask Steph: Should I scale my existing offers or create something brand new?
November 16, 2022
Today I'm answering a question from one of my long-standing students who is torn between scaling her current offers or creating new offers to service her existing community. In this episode I answer this question by detailing some of the pros and cons around this important decision as well as offering a couple of alternatives…
– How scaling one product can minimise the risk and allow more time for focussing on the next thing.
– The challenges that present themselves whilst scaling up.
– Why creating a new offer and increasing the lifetime value of your existing customer is easier than trying to reach new people all the time.
– The strategy behind expanding your offers backwards, creating the simple win whilst nurturing your audience to your next offer
Have a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/asksteph