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The Instagram algorithm has changed a lot over the past few years and so have the rules about how often you should post to Instagram. So, you might be asking, “how often should I post on Instagram in 2020?” The answer might surprise you.

We all want to get more Instagram followers, right? But not all followers are created equal. Here are 5 Instagram growth tactics that still work in 2020, so that you can grow your Instagram following with people who might actually buy from you or work with you.

Email subject lines can be the deciding factor as to whether someone opens your email or not. The right email subject line can mean someone opens your email (and possibly buys from you) – so it’s pretty important. Here is how you can write better email subject lines.

Think back to the last ad you saw in your Facebook feed. Can you remember what it was? Nope, me neither. The average person is now exposed to thousands of ads every day. We’re bombarded with messages telling us what to buy, how to feel and what to think. And, short of becoming Amish, there’s […]

So, you’ve run a few successful Facebook ad campaigns and tricked some people into visiting your online store. Living, breathing, human beings. Congrats – you’ve nailed the easy part. Getting traffic to your website is one thing; getting them to purchase is a whole other kettle of sharks. Earlier this year, I put out the […]

Because… Who doesn’t like free marketing? We live in a funny world. A friend recently pointed out that we now highly value candlelit dinners and handwritten letters, when once upon a time they were the norm. I chalk it up to the personal touch. And, you know what? Marketing is heading that way too. Mass […]