Today I am coaching Leah Selfe who is the go-to automation strategist working with business owners to create systems and workflows for seamless operations. Leah is struggling with how to clearly communicate her suite of offers to her audience who are at varying stages in their business journey. In today's episode, we drill down on this common problem and identify the strategies to overcome it.
In this episode we chat about:
– Understanding where your audience is at and which platforms to use to reach them
– How to segment your audience to clarify which offers suit which audience
– Why creating sales funnels is critical to capturing (and nurturing) audiences to meet them where they are
– Getting clear on your content pillars to create free content that resonates