How I leverage this podcast to create more than 130 pieces of content each month

Content creation can be a challenging (and sometimes daunting) task for many business owners. Today I am sharing with you my tips for streamlining content creation which allows me to repurpose content across multiple platforms.

In today's episode we chat about:
– The value in identifying your preferred hero content medium
– Why mapping out a skeleton monthly schedule is a terrific starting point
– The strategy behind fleshing out content, with a focus on your yearly goals
– How repurposing content across multiple mediums can save you so much time

 

Today, I'm talking about how I use the content I create on this show to create more than 130 pieces of content in the business every single month. Now I know for many of you creating content quickly and efficiently is such a challenge. We've really tight on time as business owners. But another big challenge is that we want to make sure we're creating content that is valuable. 

We're not just creating content for content's sake and that's something I'm going to talk about a bit in the whole process because I think especially now in a world where AI can write blog posts a lot better than many humans can. It's very important to create content that uses strategy and critical thinking in a way that AI can't content that shares different perspectives and opinions. 

And one way to do this is by investing time into creating one type of hero content. So for example, this podcast, and then I repurpose that into different mediums to create more content, video content, written content, and social media content. 

I chose to podcast because that's what I love to do. But you could also follow a similar process with blog content or video content, whatever you like to do. 

Now, this might sound like a lot of content. But today I'm sharing how I've streamlined it. And created structure around the whole process, because I feel like when you are putting time and effort into creating hero content when you're putting time and effort into creating long-form videos or podcasts or blog posts. We want to be able to squeeze as much juice out of that as possible. 

And a lot of that you've done the hard work in recording the content. Then it just becomes a process of how we pick that juicy information out of that content and turn it into other formats that people can consume on other platforms. Now I don't have this perfect. It's still very much a work in progress. 

And my team is probably getting sick of me constantly being like, Hey, Nope, here's the new process of this. We're going to try this week or here's the new process? And we're still figuring it out. And I'm sure at the end of this year, it's going to look very different from how it looks right now. But this is what we're doing at the moment to create consistently more than a hundred pieces of content every single month. 

 

Step #1: Mapping out

I start every month by mapping out. The skeleton of the month's content. I do this roughly a month in advance. We use Airtable as our content calendar and our database for all of our content. And we use click-up for project and task management, but the content calendar lives in Airtable. And that's where I do all of the content planning. 

A little while ago, I shared a video in my free community of how this looks, and how the content calendar looks in Airtable. I start by creating placeholders in the content calendar for each podcast episode because this is my hero content. I know I'm publishing a new podcast episode every Monday, every Wednesday, and every Friday. 

I don't worry about what the topics will be at this stage. I simply put them in as placeholders and I call them episode five ninety-seven, five ninety-eight, et cetera. Then I create placeholders for every email that I'm going to send to my list now. I send an email every time there's a new podcast episode. 

So I know I'm setting an email every Monday, every Wednesday, and every Friday. I also have my daily biz boosters, so I know those are going out daily. So I put placeholders in for those every day. I put in placeholders for my community posts, which are also every Monday, Wednesday, and Friday, and then other little bits of content in between that I don't share elsewhere. 

I put in a placeholder for every Instagram story related to the podcast, which goes out every Monday, Wednesday, and Friday. So even though 130 pieces of content sounds quite a lot. Most of them are directly tied to a podcast episode. And I think of all of the content that goes out. Most of it is either promoting a podcast episode or it's a piece of podcast content that has been repurposed. And these are my non-negotiables each month. These are my content. Non-negotiables. 

And then if I'm in a Launch or if I'm promoting something new, or if there are other things that I want to say, or if there are things that I feel like creating, there will be all the pieces of content I do over and above this, but this is like the baseline. 

Now, for example, lately, I've really been enjoying creating content for Instagram carousels. I have a couple of different carousel design templates in Canva. So all I do then is when I have a little brainwave or a little idea, I write the content that's going on the carousel graphic. I write the caption and then hand it over to my team.

And then they do the rest. They create the graphic from the template. They schedule it to post. And that's that taken care of? That's over and above my non-negotiable baseline, monthly content that content, the baseline content starts with those podcast episodes. And you're even times in my business, when I've been, you are a little bit burnt out, I've maybe taken a step back. 

I've still been mostly consistent with those podcast episodes for how long now, nearly five years of podcasting? And I know that if I can keep creating those podcast episodes, that grows my business. 

 

Step #2: Filling in that skeleton

Once I've got that skeleton, I start filling in that skeleton with podcast topics for the month. So with the podcast topics, I like to alternate between Coaching calls, Ask Steph episodes and then Solo episodes where I'm just riffing on a topic. And the topics that I talk about really do depend on what we are working towards at that time. So at the end of last year, we planned out what we would promote and when.

So when we are doing launches, we know we're rolling towards that. We're all in the same boat and we're all rowing in the same direction. And as my Launch Magic students will tell you the free content that you post in the lead up to opening doors on any Launch is so important. The free content that you post, if you are trying to promote a particular service or particular product at any point in time is super important. So there is always a strategy behind the topics that I choose each month. It's the same strategy I teach inside Launch Magic, which opens up again in March. 

 

Step #3: Start creating the content

So I start with outlining those podcast episodes because once I know what's going on in the podcast episodes, then I kind of know what's going in everything else. Then I outline the emails that go out to promote those podcast episodes every Monday, Wednesday, and Friday. I will also write the daily biz boosters. Now I know 30 emails a month, every single day. That's a lot of emails and I'm still the person who writes those daily biz boosters. 

Some months, I get very ahead of them, other months I don't, but I find it actually quite easy to create those daily biz boosters because they are really a mix of different pieces of content. So sometimes there'll be little one-liners that I've taken from a podcast episode. Sometimes it might be a random thought or random idea that I've had, or a quote that I've loved from a book and an article, maybe a question that I came across that encouraged me to reflect. 

So often, like while I'm outlining a podcast, I will write down a sentence and I'll think, oh, okay. That would be a really good daily biz booster. So I'll copy it. And I'll pop it over into air table into the table where we're planning out the daily biz boosters, or maybe while I'm reading an article or I'm reading a book, I'll highlight something that I think would be a really good quote to include in a biz booster email. 

 

Step #4: Do it in small batches

Once I've started creating the content and I sort of do it in smaller batches. So, you know, steps three, four, and five kinds of happen not in just one large batch, I sort of flip and change between them a bit. So then I will record my podcast episodes. And sometimes while I'm doing that, I'm also recording video as well. Now, when I say I'm recording video, it is literally just my iPhone on a tripod. And I just press the record button. And then after I've recorded the podcast. I will upload it onto my computer into descript, which is the tool that we use to edit these podcast episodes. 

And I'll highlight the snippets that I want to export and at this point in time, we're still figuring out that process, how the video editing process is going to look but what essentially happens is once it's highlighted, then my team knows what to export and what to edit and turn into TikTok or reel snippets. 

I don't do the entire podcast episode as a reel or tiktok video because it's a bit too long, obviously. But if there are any catchy sound bites I think on their own, this little piece that this little snippet makes sense, then I highlight it. I export it. And that becomes a little short-form video piece. 

 

Step #5: Transcribe published episodes

And then finally the podcast episodes become a blog posts. So once the episode is published, they get transcribed. My team edits them into a legible blog post. And that gets published on a website. We also do have a Pinterest manager who creates new pins from each blog post and publishes them on Pinterest. But I actually didn't count those as pieces of content because she kind of just does her thing. 

So I don't really consider that as a piece of content that we are creating. Now obviously, this process is not perfect yet. And I'm so aware that we need to improve it even more because there is just so much content I'm creating so much podcast content. And I know that we can make it go further. So what we're really working towards this year is streamlining that whole process even more, especially when it comes to video content. Like I know I need to be more consistent with recording video content. 

I need to be better at having set recording days and make sure that my hair and makeup look good on those days. I remember her saying a while ago that every week she goes and gets a blowout because then her hair looks nice and she feels like she looks good on video. So maybe that's something I need to do. 

Another thing is repurposing more. I've written so much content I've recorded so many episodes. But because I never started out documenting this content anywhere. I constantly feel like I'm reinventing the wheel. So, something that I started working on at the end of last year was a content playbook where I'm really documenting all of the key concepts that I teach. 

And breaking them down, giving examples, analogies, et cetera. So that the end goal is that my team can take something that's in that content playbook. And turn it into a piece of content. Whether that's on social media, whether that's on a blown post, or any kind of piece of content that I've documented and used in another way, because I've done the hard part. I've got it out of my head. 

And now it just needs to be turned into that content. And then another thing is I'm working towards is getting ahead on recording podcast episodes because they hold everything else up. And my team can't do parts of their jobs until I record the podcast episodes. So that's something I need to get ahead of as well. 

 

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