Bite-sized lessons in launching for entrepreneurs.
Your complete roadmap to creating a killer digital product launch.
I help online entrepreneurs (like YOU!) launch and relaunch digital products and podcasts to reach more people, grow their audience and become the go-to geniuses in their industry
Earlier this week, I wrote about where you can find ideas for a digital product, and I know many of you have the opposite problem where you actually have too many ideas. I tend to fall into that camp, and this blog is for you if you have too many ideas and you just can't choose where to start.
My biggest tip for you is to just pick one, and no more. I made the mistake where I tried to create more than one product at a time and I ended up with all of these half-finished products, but nothing that I could actually sell. So once you've created one, then you can launch it a few times, get it really nailed down, honed in, and then you can focus on the next product. I think often we have this fear that people are going to steal our idea or create it first if we don't do it quickly enough.
And that's so normal. I often worry about that as well and then I have to remind myself, it's not about having the unique idea, it's about solving a problem for people, and just because somebody else creates a product on the same idea as you doesn't mean that your product isn't going to sell.
Okay, how do we choose between your ideas?
Firstly, which is your lowest hanging fruit? Which is the product that you can create the quickest? And often this might be a group program that you are teaching live via Zoom week by week and then you could potentially repurpose the content from that as an online course. Or you could teach it as a group program again. Maybe it's something that you already have the content for, and you just need to put it all together. Maybe you've taught an in-person workshop and you already have slides and notes for this, and you could record the workshop and sell that.
Creating a digital product doesn't have to be difficult. It doesn't have to take a long time. A lot of the time we already have content we can repurpose. So I really encourage you to look for that low-hanging fruit.
I want you to consider the whole journey that you're taking your audience on. So, for example, in my business, I have the Digital Product Creators Vault so that my audience buys that, it gets them to start thinking about actually creating their digital product, and then by the time I launch Launch Magic, they have a digital product or they've already started creating their digital products so they are ready for Launch Magic. So that's the first part of the journey that I take them on.
A $19 ebook isn't going to generate anywhere near as much cash as a $197 course. Yes, you might sell a few more of the $19 ebook, but you'd have to sell 10 times as many to make the same amount of money as a $197 course. It might take you longer to create the ebook as well. Which is going to give you the best return on your time? And not just the time to create it, but time with customer service. I find, personally in my business, the $27 Digital Product Creators Vault creates a lot more customer support than all of my other products. More customer support from a $27 product than a $1,000 product. So think about that as well.
What is your gut telling you? Sometimes the one that your gut tells you is the best one. You've just got to ignore logic and go with your gut.
But, I want you to note, there will be a point when you are creating it and you start to feel less inspired and you will probably want to give up. And that is totally normal. This isn't your gut. This is simply wanting to give up because it starts to feel hard. There was a book written by Seth Godin called The Dip, where he basically talks about this, and I think the premise of the book is that the people who are successful are the ones who keep going through the dip. A lot of people will give up when they hit the dip when it starts to feel difficult, and they'll go and they'll have another new idea that feels fun and exciting, so they'll go and chase that idea. And lo and behold, eventually they will get to the dip again with that idea and then they end up with no actual products that they can sell. So I would recommend you just keep persisting through the dip, because you will eventually get to the finish line, and it is so rewarding. When you finally finish creating that product, it feels so, so good.
I help online entrepreneurs just like you launch and relaunch their online courses, memberships, digital products and podcasts to reach more people, grow their audience and become the go-to geniuses in their industry