Jereshia Hawk is an online business coach and sales strategist who helps high-achieving experts launch and scale. Having grown her own business from $0-2 million in less than 4 years, Jereshia joins me today to chat about how she shifted from 1:1 client work to group programs.
In this episode, we chat about:
– How buyer psychology affects your sales strategies
– Understanding the changing expectations and objections of individual coaching vs group programs
– Curating the right community to ensure their values, identity and philosophy align with your program's promise
– Why identifying your ideal community begins with your free content and filtering strategies
– The shifting business cycle of 2023 and predictions for the online business space
You can find Jereshia on Instagram @jereshiahawk and tune into her podcast at
https://www.jereshiahawk.com/podcast/.