Blog 

Today I’m coaching Jen Butler who is an early parenting coach struggling to come up with content ideas after having been operating her business for some time. How can she create content that best suits her audience whilst standing out? And how can she ensure her content adds value whilst helping sell her membership when […]

Today I am answering a listener question around overcoming the objection of perceived value and support offered within this listener’s online program. Here are my tips on how to address this common problem: Identifying the audience categories who will value your offer, so you can avoid selling it to people who won’t ever see the […]

Welcome to the very first episode of Imperfect Action. When I was coming up with a name for the show, I thought about what my superpower in business has been—that I take action before I’m ready, before I have it all figured out, and I learn from my mistakes. Today, I’m sharing what Imperfect Action […]

Today I want to give you a behind the scenes look at the tools that I use for creating my digital products. I get this question all the time “What tech should I be using? What are the best apps? What software do I need?” And I’m a big believer that less is more when […]