Lessons in launching and online marketing


The thing with Instagram is that nobody really knows what’s going on, except for the people at Instagram. And, because nobody really knows, it means that people love to speculate about things. Especially inside Facebook Groups. If you’re a member of any business-related Facebook Groups, you’ll know exactly what I’m talking about.  Here are 6 Instagram […]

6 Instagram myths you need to stop believing right now

Myths about instagram
April 20, 2019

“Why aren’t my followers buying from me?” is something I get asked a lot. There are a bunch of reasons why your followers aren’t buying from you. Here are 9 reasons why you’re not making sales from social media.

9 reasons you’re not making sales from social media

Not making any sales from social media
April 14, 2019

If I were to ask you, why is your business on Instagram? What would your answer be?  Chances are, your answer will be something along the lines of “To promote my business, obviously”. But, with the Instagram algorithm changes, your content reaches fewer people organically than it used to. So, in other words, it’s not ideal for […]

Why Instagram isn’t just a promotional tool

Instagram as a branding tool
April 2, 2019

You’ve got followers, but some days it can feel a bit like you’re posting to crickets. Like nobody on social media cares about your business or what you have to say. It’s an awful feeling when a post that you think will get lots of engagement on Instagram ends up falling flat. Here are 5 dead-simple […]

5 dead-simple ways to increase your Instagram engagement

March 21, 2019

Some days, writing your social media posts feels a bit like squeezing that last little bit of toothpaste out of the tube. If you’re just not feeling inspired, you’re going to struggle to write good social media posts – and your followers will be able to tell. So, here are 7 social media post ideas […]

7 compelling social media post ideas to get you inspired

March 16, 2019

The Instagram algorithm has changed a lot over the past few years and so have the rules about how often you should post to Instagram. So, you might be asking, “how often should I post on Instagram in 2020?” The answer might surprise you.

How often should I post on Instagram?

February 27, 2019

I’m an ex corporate square peg who has found my home outside of the round hole in educating and guiding online entrepreneurs in the art of intentional (and fun!) launches so they can achieve more impact, create more profit and foster more freedom in their business. 

Through my signature framework, I help brands launch and relaunch their offerings to reach more people, grow their audience and become the go-to geniuses in their industry

Hi, I'm Steph

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