What got you here won’t get you there: How to grow your business to the next level

When you reach a ceiling in your business, figuring out how to get to the next level can be a challenge. Whilst it can seem scary and overwhelming the benefits are so rewarding. I often remind myself that in order to reach my lofty goals, I have to make changes in my business that will lead me there. In today's episode, I'm sharing with you 6 considerations for achieving this goal.

– How your vision informs your business direction and dictates the strategic path and tactics to get you there
– The undeniable value of your business model and the questions that it answers
– The importance of task, time and project management to move forward in your growth
– Why self-reflection of your personal effectiveness is critical, and the one question you need to ask
– How to create freedom in your business through the implementation of systems and structure
– Why nailing your sales process to an automated and scalable level is paramount to reaching that next level

 

Today, I'm talking about growing your business to the next level, because I'm a big believer that the things that you do to get your business to this level are not going to be the same things that work to get your business to that next level. 

What got you here, won't get you there. And this is something I have to remind myself each time I want to reach the next level in my business. What works to get you to a 100k won't get you to 500k.

So here are six different things to consider as you grow your business to the next level.

 

1. Your vision, your strategy and your tactics.

Now we live in a very tactic-heavy world where everyone's prioritising the things that are working right now but unfortunately, without knowing what your vision is, and your strategy is, then your tactics are potentially going to take you to the wrong place. 

So your vision informs where your business is heading at any point in time, your strategy is the route you will take to get there and your tactics are the actions that plug into your strategy to get to your vision. 

You can have the best tactics, but without the right strategy, you want to arrive at your destination, you can have the best strategy, but without clarity on your vision, you'll arrive at the wrong destination. You can have the best strategy and the best vision, but without the right tactics, you won't arrive anywhere.

So your vision is what you desire deep down. It's not what you think you should want. It's not what other people have told you, what you need to want. It's not influenced by what other people might think or what other people might say about it. It's what you desire deep down. And it's okay for that to change over time as you learn yourself a little bit better, as you figure out what you like, what you don't enjoy, doing what you want your life to look like.

So be careful where you are limiting yourself with your vision and also know that it's possible to build a big successful business and still have balance in your lifestyle. It doesn't mean you have to sacrifice balance. If you do want to build a big business, it just means you need to be a bit more strategic about how you're achieving that vision. 

 

2. The business model.

Most business owners don't even think about what it is. They don't even know that they have a business model, but if you are in business, you have a business model of some kind.

It might be very broken. It might be almost non-existent, but there is some kind of business model that includes what do you sell? What do you do? Who do you sell it to? What's your value proposition? 

That's all a huge part of your business model but all of those things go into determining the kind of business that you built. And when you are growing to that next level you might need to shift some of these pieces of your business model around because the business model that gets you to a 100k might not be the same business model that gets you to 500k.

It might look like going from working with small business owners to working with corporates or enterprises. Maybe you need to change up your office suite. Maybe that's a part of your business model that needs to change. 

Another part of your business model that might change is pricing. You might need to increase your prices, especially if you start to invest in things like software or a team. Now you need to factor those expenses into how you price it, same with a team. 

 

3. Task, project, and time management.

Having systems in place so that you and anyone that you have in your team, all know where the boat is heading, who needs to row when they need to be rowing. What they need to be rowing even if it's just you in your business.

There comes a point where you can't rely on just to-do lists. You need to start splitting it up by projects. You need to stop prioritising tasks. It's so easy to procrastinate when you don't know what you need to focus on, or you spend it on the wrong things. Things that don't move the needle. 

 

4. Your own-personal effectiveness.

Who does the next level of your business need you to be? Who do you need to be for that next level of your business? What does it need you to do? What does it need you to stop doing? I journaled on this recently when I was flying over to Mexico and I realised mine needs me to be more measured. It needs to be more deliberate in how I plan and do things.

It needs me to get things done ahead of time. So I'm not stressing myself out and leaving things to the last minute. It needs me to do the biggest scarier things because the things that used to be big and scary, are not that big and scary anymore. Now the next level of your business usually doesn't need you to work harder.

It might need you to work a little bit smarter. It might need you to focus on the right things and it probably needs you to work on the mindset blocks that are getting in the way, but it probably does not need you to put more hours in. Instead, it probably needs you to prioritise your self-care and your energy management.

 

5. Systems and structure.

I have always been very averse to structure but I've found that structure creates freedom and it facilitates consistency, especially if you're somebody who's not naturally a consistent person like me having that structure in place makes it possible, makes it easy to stay consistent. And it reduces the mental load that's required to do certain tasks. 

 

6. Sales processes.

In other words, how are you selling your offers? I don't mean putting it up on Instagram and telling people hey buy my course. That's not really selling your offer, that's just telling people about it. 

One way to sell it is a live launch. Sales calls might be another way to sell it but putting up a post on Instagram and giving the call to action to buy it that's probably not going to be enough to sell it.

When you create a sales process that can be scaled or automated, it means that you can then grow it. It means you can bring more revenue in rather than you constantly trying to drum up sales essentially. But you need to know what that process looks like before you can automate it, before you scale it.

 

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