5 side effects of launching nobody talks about

Launching is great – it brings more cash into your business, and that’s a wonderful thing – because you need cash to run your business.

But, what if I told you that there are a bunch of other AMAZING side effects that launching can have on your business? That it’s not just about the end result of your launch, but also about what happens during your launch?

Today I’m sharing 5 unexpected side effects of launching that nobody really talks about… 

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The benefits of launching that nobody mentions

 

1. You reach more people

 

Reach is something that a lot of new businesses struggle with, because it’s one of those things that can build really slowly.

But, when you’re launching, because you’re showing up consistently and regularly, you start to get momentum and you start to reach more people.

People start telling others about you, they start sharing your content, the various social media algorithms start to recognise that you consistently share good quality content and they start to show your posts to more people in your audience.

It’s one of those things that happens slowly slowly, and then suddenly you realise you’re reaching all these people you never knew were watching.

 

2. You grow your audience

 

When you start to reach more people and deliver valuable content to them, you also grow your audience a lot quicker. 

I don’t just mean your social media audiences (although these tend to grow too), but I also mean your email list – which is SUPER important in any launch. 

Even if your audience doesn’t buy from you this launch, they’ll still be there on your email list and they might just buy from you next time. Or the time after. Or tell someone else about your product.

 

3. You build your brand 

 

The right people will start seeing you pop up a lot more, and they’ll become a lot more familiar with who you are and what you do. 

Why does this matter? It matters because this is where word-of-mouth marketing starts.

If their friend is asking them for a recommendation for a copywriter that specialises in beauty industry, and you’ve been building your brand as a beauty copywriter, then your name is much more likely to pop into their mind. 

 

4. You become the go-to

 

By consistently showing up for your audience and delivering them value, and sharing a different perspective to everyone else out there in your industry, your audience will begin to see you as the authority or the expert. They’ll look to you for your recommendations and advice.

This means that they trust you know what you’re talking about. 

It’s a huge part of the brand-building I mentioned in the last point – because if you’re the go-to in your space, then this next side effect happens…

 

5. You start to attract more clients and customers (even if you don’t want to)

 

I was coaching a group of students who signed up to my Digital Course Academy bonuses, and what I noticed was that at about week 4 or 5 of their prelaunch, a few of them were suddenly so busy with client work that they had to dial back their course launch efforts.

What had really happened is that potential clients had seen the excellent content they were sharing on their blogs, podcasts, social media, Facebook Lives – and had wanted to work with them one-on-one, rather than waiting for their courses to launch.

 

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