Get my Daily Biz Boosters: Bite-sized tips for growing a business that's profitable and brings you so much joy.
Bite-sized lessons in building an online business that feels good.
Imperfect Action Podcast
The Digital Product Kickstart Kit: Your guide to creating and launching a digital product that sells.
I help online entrepreneurs (like YOU!) launch and relaunch digital products and podcasts to reach more people, grow their audience and become the go-to geniuses in their industry
Hi, I'm Steph
5 tips to simplify your next launch
November 29, 2019
I really love launches. When I think about what my highlights in business over the last couple of years have been, nearly every one has been a launch.
In this blog, I’m sharing 5 tips to simplify your next launch and make it a little more fun. These tips apply to any launch – whether you’re launching a business, a podcast, a product, a service offering.
So, I’m a weirdo. I really love launches. When I think about what my highlights in business over the last couple of years have been, nearly every one has been a launch.
Whether it was the launch of a new business, the launch of my first online course or the launch of my podcast… They’ve all been SO much fun.
And, yet, I think so many people are scared of launching anything. Or they look at launches and feel anxiety or dread. Yes, fair enough, they are scary – after all, you’re putting something you’ve poured your heart and soul into out to the world, without any guarantee that other people will love it as much as you do.
So I’m going to share 5 tips to simplify your next launch and make it a little more fun. These tips apply to any launch – whether you’re launching a completely new business, a podcast, a product, a service offering… Whatever it is.
Plan your launch ahead of time
I see this happen far too often – you get too caught up in creating the actual product or business or podcast, and you forget to plan the actual launch. That is, plan how you’ll MARKET it.
If you build it, they probably will not come unless you tell them about it. No matter how great “it” is.
Don’t leave it until after you’ve launched to promote it. Start building hype before you launch and make sure you’ve planned out all your promotions, created all your assets and written all your posts and emails.
Trust me, this takes a LOT of stress out of the process. Yes, you will probably change some of the plans along the way, but that’s fine.
Know who you’re launching to
Once you’ve defined exactly who you’re targeting, you need to get out there and find them. And start building a tribe of people who know you, love you and trust you, so that when you launch, they’re ready and waiting to take action.
It’s a lot easier to have a clearly defined audience of people you’re launching to than to try and launch to everyone. If you try to be everything to everyone, your message will become confusing and far less compelling.
Don’t forget to validate whatever it is that you’re launching
Yay, you’ve got an idea for the next Uber… But, does anyone actually want what you’re launching?
You’ll save yourself a lot of heartache by actually validating your idea – this might mean chatting to people in your target audience to see whether it’s something they really want, or maybe you’ll pre-sell your product before you’ve made it.
At worst, it might save you a lot of time and money that you would have invested into a failed launch, and at best it might give you ideas to improve upon whatever it is that you’re launching.
Set launch goals and work backwards
How will you know if your launch has been a success unless you have clearly defined goals to work towards?
Setting launch goals means you can break them down into smaller objectives to hit, and this makes the whole process a lot less overwhelming.
For example, say your big launch goal is to sell $50,000 of your product. Ok, well how many website visitors do you need to hit this goal? How are you going to acquire these website visitors?
This might also indicate ahead of time where potential issues could be – for example, if you need 100,000 website visitors from Facebook Ads, and your Facebook Ads are running at 30 cents per click… And your budget for Ads is only $5,000. You either need to increase your budget, or get those ads running cheaper.
Detach from the outcome of your launch
Launching can be incredibly anxiety-inducing, especially when it’s something you’ve been working on for a LONG time.
Honestly, I think mindset is one of the biggest things in a launch – far too often, we get in our own way. We impose our own self-limiting beliefs on our launches. We get too attached to the end goal that we’re heartbroken when things don’t go to plan.
My biggest tip is to detach from the outcome.
Set your goals, but know that things might not go to plan and that’s okay too. All you can do is learn, refine and improve.