Lessons in launching and online marketing

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Launching often looks like a celebration based on the Instagram hype, the “doors open!” countdown timer, and the various posts promoting audience buy-in. But a launch is not about opening doors—it’s about the strategy *and* the lead-up. In this episode, I’m explaining the big shift that will set you up for launch success. – The […]

Why launching is a repeatable process—not a one-time gig

Why launching is a repeatable process—not a one-time gig
May 24, 2024

Launching can be an exciting time for any online business—there’s lots to plan, build and create in the lead up to doors open. There’s also a few common mistakes that I see often that can affect your sales on the other side. In today’s episode, I’m sharing these mistakes and what to do instead. In […]

7 mistakes to avoid when planning a launch

7 mistakes to avoid when planning a launch
May 22, 2024

When it comes to selling your online digital products, it’s the small tweaks that often make the biggest difference. This is why it’s so important to hone that underlying strategy and make those adjustments, otherwise you just won’t see the big results that you’re always hearing about. In today’s episode, I’m sharing 7 tweaks to […]

Offers not converting? Try these 7 tweaks to make more sales

EP 672 7 tweaks to make more sales of your online course, membership or group program
May 20, 2024

While you don’t need a huge audience to launch your online course, group program or membership, you do need to understand some key differences and have a clear strategy in place. In today’s episode, I’m sharing the biggest mistakes I see business owners making when they’re trying to launch to a small audience. – How […]

Small audience? Don’t make these mistakes in your next launch

Small audience? Don't make these mistakes in your next launch
May 17, 2024

Growing your following or getting more subscribers isn’t going to make you more sales—especially if your offers aren’t already converting. More followers does not equal more profit, unless your business is already profitable and your offers are already converting well. In today’s episode, I’m sharing why audience size isn’t the be all and end all […]

A bigger audience doesn’t mean more profit: What to focus on instead of audience size

A bigger audience doesn't mean more profit: What to focus on instead of audience size
May 15, 2024

As humans, we fear failure. Like somehow it’ll be the end of the world. But failure is inevitable in business. You can’t predict what will work and what won’t—you just have to try, and then get up and try again. In today’s episode, I’m sharing 7 ways that failure works *for* you and not against […]

7 ways that failures (and mistakes) work FOR you in your business

7 ways that failures (and mistakes) work FOR you in your business
May 13, 2024

I’m an ex corporate square peg who has found my home outside of the round hole in educating and guiding online entrepreneurs in the art of intentional (and fun!) launches so they can achieve more impact, create more profit and foster more freedom in their business. 

Through my signature framework, I help brands launch and relaunch their offerings to reach more people, grow their audience and become the go-to geniuses in their industry

Hi, I'm Steph

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