Lessons in launching and online marketing

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Prior to Launch Magic, I thought you just had a little cart button on your website and people would just press “buy”. I had no idea that you had to take them through a journey before they would be ready to buy”. Sound familiar? This is soooo common! So, in today’s episode, I’m sharing a […]

Launch Magic students on their experiences and how building an online business isn’t a linear journey

Launch Magic students on their experiences and how building an online business isn't a linear journey
February 26, 2024

You can spend forever trying to piece together everything you need to launch your program from the free information that’s out there. But once you understand where people are coming from in terms of their marketing, you realise that you’re not actually getting the solution until you buy, right? So you are always just going […]

Launch Magic alumni share their experience inside the program

how launching impacts your business
February 23, 2024

This week, on my Instagram Stories, I asked my audience to send me their questions about everything launch-related. So many of you responded and so I decided to turn your answers into a podcast episode! So, in today’s episode, I’m sharing how you can launch an offer before you’ve created it and so much more! […]

Q&A: Launching an offer before you’ve created it, strategy for a mid-ticket offer, and more…

Q&A: Launching an offer before you've created it, strategy for a mid-ticket offer, and more...
February 21, 2024

While I’m a big believer in live launching your offers, there are some circumstances when I *wouldn’t* live launch. In today’s episode, I’m sharing 6 times when I wouldn’t launch an offer live (and 3 times when I *absolutely* would). – Why live launching a low-ticket offer is not always necessary, especially when it’s super […]

Should you live launch every offer? 6 times when I wouldn’t

Q&A: Your questions about audience growth answered (Part 2)
February 19, 2024

Have you launched any of your offers before? Especially if they’re a course, program or membership? If so, there are a few mistakes that you can avoid along the way if you want to maximise sales in the future. In today’s episode, I’m sharing 5 mistakes that *will* cost you sales in a launch. – […]

The big mistakes that cost you sales in your second launch (and beyond!)

The big mistakes that cost you sales in your second launch (and beyond!)
February 16, 2024

When I talk about launching I’m usually referring to a live launch—which isn’t something you just do the first time you launch a brand new offer out into the world. If you’re only launching it once, then you’re leaving money on the table. In today’s episode, I’m sharing how you can review your launch to […]

How to launch your offers again (and again!) to make more sales

How to launch your offers again (and again!) to make more sales
February 14, 2024

I’m an ex corporate square peg who has found my home outside of the round hole in educating and guiding online entrepreneurs in the art of intentional (and fun!) launches so they can achieve more impact, create more profit and foster more freedom in their business. 

Through my signature framework, I help brands launch and relaunch their offerings to reach more people, grow their audience and become the go-to geniuses in their industry

Hi, I'm Steph

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