Blog 

One of the biggest myths in the online business world today is that if you want to increase your revenue then you need to grow your audience. Yes, it’s one option, but there are other ways you can increase your sales, even if your audience stays the same size. Today I share two simple and […]

The key to pricing your offer is NOT about how much content you provide, or what other people are charging or what you THINK people will pay. Instead, you need to be super clear on what outcome you’re delivering in each offer. In today’s episode, I am sharing 5 questions to ask yourself when you’re […]

When starting your online digital business, it can be difficult to know where to start. There are so many new and shiny options like websites and logos and software platforms—but they all cost money. So, what’s actually worth investing in from the get-go? In today’s episode, I am sharing how to prioritise your money in […]

Copyrights and trademarks aren’t a sexy topic—and not one that business owners usually consider until they’re faced with a copycat. And then it can potentially be very, very expensive. In today’s episode, I chat with Riz Amin from Foundd Legal about the legal side of copycats, and how to prevent them from striking! – Understanding […]

I’ve spoken about niching a lot on this podcast—but here’s the thing: Niching down is one of the simplest ways to shift who your business attracts. So if you’re struggling to stand out and find that you’re getting people shopping around for the cheapest option, rather than seeing the value in what you sell, it […]

Boundaries are a hot topic—not just in business, but in everyday life too. Setting boundaries is one thing, but knowing how to implement them—and communicate them to others—can be quite the challenge! So, in today’s episode, I am sharing the 4 must-have boundaries for your online offers so that YOU feel safe and comfortable in […]