What you might not know about niching down

This is a topic I've talked about before on my blog because honestly, it was one of the big things that really started to shift my business was deciding to niche from being the generalist girl who did everything marketing into being the person who only did marketing for launches.

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The thing no one tells you about niching down

So today, I'm sharing something you might not know about niching down. But first, okay. So you've probably heard me say, if you try to help everybody, you end up helping nobody. Let me clarify on that. If you try to serve everybody, you're won't help nobody, but you do only help a fraction of the people who you could really help. And you probably don't help them as well as you could if you only served a small segment of the market and you provided help to the segment in the way that they needed it from you the most.

 

Niching down doesn't have to be just choosing a group of people

 

Most of the time people think niching is about picking a group of people. I work with wellness business owners. I work with commercial real estate agents. I work with busy moms. People think that's their niche. That is one way of niching, yes, but you can also niche by what you do. For example, niching from being the generalist marketer to only doing launching. That's a niche. Since I niched down back in 2019, I've been able to grow my audience and my personal brand so much quicker than back when I was the generalist marketing chick who was teaching everything from Facebook to Instagram Ads to general marketing strategy, but not getting any clients because when they wanted to learn about Facebook Ads or they wanted to pay to learn about Facebook Ads or pay to have somebody to do their Facebook Ads for them or pay somebody to do their Instagram for them, they went to the experts.

 

They didn't want to pay the generalist for those things. Now, I know it might feel like you're limiting your potential audience by niching down. And believe me, I really worried about this before I niched down. I remember after I told my family that I was niching my business down and having a conversation with my dad where he said to me, he said, are you sure you're not shooting yourself in the foot by niching down? Are you sure there are going to be enough people who want to learn how to launch, that you're still going to have a business? And it did worry me. It really did worry me. But what it has meant is that I am now much better able to attract the right people into my business and I'm able to grow my audience with the people who will actually buy from me.

 

And it's helped me to build that expert profile in one thing that I do really well rather than being like the jack of all trades, who can teach a little bit about Facebook Ads and a little bit about Instagram and a little bit about marketing strategy, but doesn't dive deeply into one thing.

 

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